Connecting with the Hearts of My Customers

One issue that has recently come up for me is around being a member of the “No One Responds to My Offers Club.” I don’t think any of the members really want to be in this club, but there are quite a few of us.

I’m a good writer and writing a decent offer isn’t particularly hard for me. Still, it kind of sucks when I create a class, send an offer and get hardly any responses.

I wondered to myself, “hmm, how am I seeing my customers, and how would I want to be seen if I were a customer?”

I’ve typically seen prospects subscribing to my ezine as:

• Critical, looking for results “right now”
• Judging me as not being “enough” to really be buying anything from me
• Inscrutable – there’s a secret word or code that, if I can figure it out, they’ll click through, otherwise, they’ll keep me guessing.

Hmm. Not exactly ingrediants for a very successful relationship.

So I’ve been considering shifting gears.

One shift in perspective is around, “how can I support and service my customers?”

This shift has been helpful because it takes the focus off of me (How can I get them to do this) and puts the focus back on them and on value.

Talking with my colleague, Hiro Boga, made me aware of another shift that needs to happen: connecting with the hearts of my customers.

This shift goes deeper because until people feel safe enough, they won’t come close enough to allow you to offer value.

So, how to go about enabling this shift?

Much of it is simply being aware of my own fears and vulnerabilities and making space for them. Doing this enables my customers to feel safer to bring their own vulnerabilities to me so they can get the support they need.

Stepping in too quickly as an expert intimidates prospective clients.

The question I have at this point is simply, how can I get myself back into this space. How can I get reconnected with the hearts of my customers?

I guess desire is the first step.